Customer experience (CX) can be the make-or-break element for any business. Well, it's not just a hunch. Research from reputable sources reveals some startling truths: Despite these stakes, more than 62% of businesses struggle to measure the ROI of their CX efforts, and 70% are unaware of how CX impacts their bottom line. AI has already brought advancement across all spheres of the business world. Customer experience (CX) is no exception.

While the brick-and-mortar offline retail market is struggling post-pandemic, the online digital retail sector continues to experience strong growth as customers shift to online purchases. This increase in online customer activity is driving a steady increase in digital advertising spending running through the various Retail Digital Media (RDM) platforms. In 2024, ad spending in digital retail media advertising is projected to reach 136.07 billion U.S. dollars, with the bulk coming from the US market.

Digital transformation is no longer just a buzzword; it's a necessity for businesses aiming to thrive in a rapidly evolving landscape. By integrating digital technologies into all areas of an organization, companies can fundamentally change how they operate and deliver value to customers. This transformation is not merely about technology; it’s about rethinking how businesses engage with customers, streamline operations and processes, and create value in an increasingly digital world.

Small and medium-sized enterprises (SMEs) play a crucial role in Australia's economy. Despite this, they face significant challenges in the current economic climate, including rising costs, higher interest rates, and the need to stay competitive in a rapidly-evolving digital market. For these businesses, cutting expenses is the top priority, closely followed by enhancing the digital customer experience.

The global AdTech market is experiencing exponential growth, driven by the rising demand for speed, personalized advertising, and the proliferation of digital platforms. Key trends include the rise of connected TV (CTV) advertising, in-app advertising, rich media, and interactive ads, as well as the growing importance of privacy and data security.

Look through these software categories and discover how they can bring value to your business.

"In a world where change is the only constant, the rapid advancement of Artificial Intelligence (AI) is a formidable force that is redefining life and commerce. As we witness firsthand the seismic shifts occurring in the business world due to the advent of AI, the landscape is changing rapidly, and with it, the rules of engagement for companies across the globe.

The digital revolution is upon us, and businesses are under immense pressure to adapt. Customers demand seamless online experiences, competitors innovate at breakneck speed, and market landscapes shift in the blink of an eye. The traditional response – a large-scale digital transformation – while alluring, can often be daunting and time-consuming. The IT ecosystem is a constantly evolving battleground.

In today’s digitally-driven world, organizations rely heavily on software applications to streamline services, provide operations, engage customers, and drive innovation through digital transformation. Software has also become the lynchpin for securing an entire business’ services and keeping them up and running. Yet, this omnipresent force comes with its own set of challenges.