How to prove the business value of AI
Proving AI business value means sorting every AI investment into one of four buckets - revenue growth, cost avoidance, productivity gain, or risk reduction - then tracking spend at the unit level (per feature, customer, or team) so each dollar has a traceable return. Most companies measure one bucket well and leave the rest unattributed. That gap is why the same AI deployment can look like a $40M win and a public reversal at the same time.