Magnite, the biggest independent sell-side advertising solution, empowers publishers with their innovative monetization technology. Trusted by the world’s foremost agencies and brands, Magnite’s advertising technology provides publishers access to brand-safe, high-quality ad inventory, powering billions of advertising transactions every month. In 2021, Magnite’s revenue exceeded $416.5 million.

AWS ELB (Elastic load balancer) automatically distributes incoming application traffic across multiple targets and virtual appliances in one or more Availability Zones (AZs). That helps you achieve high availability and fault tolerance. In this article, we will share with you some tips that will help you best utilize AWS load balancer. We will also provide insights on the best use cases of ALB and NLB, which are the two most commonly used load balancers.

AWS cost monitoring tools enable you to track your resource consumption and costs associated with running operations on the AWS platform. These tools vary in capabilities, but they typically offer customizable reporting, dashboarding, data analytics, built-in automation, and cost alerting.

"The cloud" started as a term used mainly by tech industry insiders but quickly fell into everyday use over the past several years. As more computing processes moved into off-site data centers and more organizations turned to cloud storage, the masses began to talk about migration to "the cloud." Today, the cloud is the accepted term for this type of computing and is used widely in discussions of IT infrastructure, data storage, and certain types of software.

Quality control and observability of your platform are critical for any customer-facing application. Businesses need to understand their user’s experience in every step of the app or webpage. User engagement can often depend on how well your platform functions, and responding quickly to problems can make a big difference in your application’s success. AWS Canaries can help companies simulate and understand the user experience.

For organizations across industries and verticals, cost optimization of the cloud is fundamental to long-lasting success in the cloud. With cloud spending at an all-time high, cloud cost optimization is critical to ensuring organizations can financially sustain large-scale, dynamic clouds. Operationalizing cloud optimization, however, has significant challenges even for experienced teams, but ignoring the directive of optimization can lead to even higher cloud spending and wasted resources.