Digital marketing is a method of selling and promoting products or services through various online channels. These channels might come in a variety of forms, from content marketing and social media to SEO (search engine optimization) and PPC (pay-per-click) advertising. Thanks to digital marketing, you might connect with existing and potential clients, which is important for brand awareness and business.

Modern data-driven organizations are synergizing operations observability, business intelligence, and data science with digital business observability programs that break down data silos, increase productivity, and drive innovation. Digital business observability combines IT and business data with cutting-edge data science techniques, enabling deeper analysis and unlocking valuable insights that propel innovation across use cases from sales and marketing to product design and financial operations.

It's 2024 already, and to say that IT monitoring is indispensable for operational resilience wouldn't be wrong. The Global IT monitoring tool market size was USD 17150 million in 2022 and the market is projected to reach 60302.6 million by 2031 exhibiting a CAGR of 15%. All the more reason to understand why IT monitoring is an absolute non-negotiable. So, in this blog we'll know the significance of IT monitoring in face of the modern technological challenges.

In the ever-evolving landscape of digital employee experience (DEX), staying ahead of the curve is not just a competitive advantage but a necessity. Almaden, a pioneer in DEX solutions, is thrilled to announce its exciting new Managed Service Provider (MSP) partnership with Selbetti, a leading player in the managed IT services industry. This strategic alliance is set to reshape the DEX landscape, enhancing the way businesses empower their workforce.