We recently featured in Ecommerce Age. If you missed the write up, you can catch up in full, here… As ecommerce continues to outdo the high street, Black Friday sales are becoming as much of a tradition as Christmas dinners. But shoppers are very influenced by external factors, from the economy to website experiences. We outline the key ecommerce challenges this Black Friday…

This year, global ecommerce transactions are expected to grow by over 12% during the 2022 holiday season. As the industry continues to rely more on ecommerce, retailers are looking at new ways to improve customer experience and provide a safe and secure shopping journey. In an increasingly competitive space, many retailers are leveraging their data assets to accomplish more, spark innovation, create more personalized experiences, and drive higher conversion rates.

Big data and its capabilities are becoming more prevalent across various sectors and market segments. It gives businesses and entrepreneurs access to previously unheard-of potential for process optimization, service quality improvements, and conversion rate growth. Big data was once a cutting-edge technology for extremely complicated work environments, but nowadays, it's getting increasingly popular in commercial sectors. Big data is large, varied information sets that are expanding exponentially.

One thing that adds value to a business’s ecommerce presence is the ability for customers to easily find physical stores with an interactive map. Store locators can be built quite rapidly — all you need to place them on a map is geographic location in latitude and longitude. In this post, I’ll outline the pieces needed to put together a proof-of-concept store locator that could later be added to an ecommerce website.