One thing that adds value to a business’s ecommerce presence is the ability for customers to easily find physical stores with an interactive map. Store locators can be built quite rapidly — all you need to place them on a map is geographic location in latitude and longitude. In this post, I’ll outline the pieces needed to put together a proof-of-concept store locator that could later be added to an ecommerce website.
Search is the key to improving the customer experience–and business outcomes Retailers that weathered the global pandemic now face new challenges: emerging shopping patterns, competitive upstarts, and economic uncertainty.
One of the most important ecommerce marketing tips should be to power the power of social websites. Unlike search engines, the involvement of customers on social media is definitely significantly bigger. Social media networks are a great way just for eCommerce businesses to connect with consumers, although only if they are really well-targeted..
In 2021, Google introduced Core Web Vitals, three criteria to measure if a website is fast, stable, and responsive enough to give visitors a good digital experience. These factor into search ranking and have a powerful influence on customer behavior. But while Google has been urging the web performance community to get on board for more than two years, many are still falling short. We pulled data from the Chrome User Experience Report to conduct our own Core Web Vitals analysis, finding that even some of the largest e-commerce brands aren't passing these thresholds.
When it comes to delivering exceptional results to customers, having an understanding of all the tools at your disposal will give you a leg up. Especially in these uncertain economic times, this is even more important as companies look to gain any advantage possible. Being able to convert browsers into buyers and customers for life by providing the best customer experience will truly usher in this advantage.
For online storefronts, there’s a fine line between a converted sale and a lost opportunity. The slightest overlooked detail on an ecommerce site can lead to customers quickly clicking elsewhere. The key to retaining site visitors and driving clicks that lead to sales lies in the technology behind the customer experience — specifically, search.
