Why you should market your status page like you market your product
As Symantec’s Principal ITSM Solutions Engineer, I was tasked 2 years ago with finding a way to quickly and effectively communicate incidents with our customers after a 4-day outage left our customers in the dark. I found Statuspage and knew it was the right tool for the job, offering a single place to send real-time updates to our customers across various channels (email, SMS, Twitter, etc.)