Sales engineers play a significant role in bridging the gap between internal teams and customers. This shared services team has product experts who possess a sound technical background and a deep understanding of customer expectations. With that, they support several business functions like Sales, Customer Service, Research and Development, and so on. Sales engineering professionals can wear many hats because of their in-depth understanding of the products and the business itself.

Does your professional services firm invest in customer success? Studies reveal that customer-centric firms are 60% more profitable than their peers. That explains how important customer success should be to your business. Particularly, those offering professional services because such firms thrive on long-standing relationships with their customers.

On-demand collaboration happens fast nowadays. Service agents, from IT, HR and other departments, need to collaborate quickly to resolve employee needs before they become larger issues. Great employee experiences demand end-to-end integration and execution at scale. No longer a nice-to-have, productive collaboration has become essential for business continuity and enterprise resilience, as some workers start to return to the physical workplace.