The world is experiencing a seismic shift from the obsolete "business process evolution" to the new "workflow revolution." Companies across industries are facing once-in-a-generation challenges. They are trying to keep their businesses on track and get their people back to work. ServiceNow is committed to helping businesses capitalize on the opportunities of digital transformation to boost agility and resilience in this next normal work environment.

By now, you’ve heard a number of us at ServiceNow talk about the “workflow revolution.” The COVID-19 pandemic has made businesses rethink how they operate, engage employees, and serve customers.

All businesses have some key goals in common: they must be able to help their clients and to generate profits by helping them. However, even if you do your best to focus on your customers’ needs and wishes, it can be easy to prioritize your business goals instead. The thing is that tracking your communication with customers can be very difficult. This is one of the main reasons why organizations need to have effective client management.