Your Marketing Worked and You Got the Prospect Meeting... Now What?
Lead generation continues to be the number-one challenge facing MSPs today. Many of my blog posts to date, along with several of the boot camp sessions I have delivered so far, have been focused on this all-important topic. But what do you do when you get a bite and you now have a prospect that wants to meet with you? How do you structure this critical first meeting so that you can successfully navigate the prospect through the rest of the sales funnel to becoming a signed, closed deal at the end?