The MSP sector currently finds itself in a difficult situation: While the industry is growing, many are finding it increasingly hard to hire skilled techs quickly enough to fill their increasing knowledge gaps. We frequently hear from our partners that there just aren’t enough skilled techs in the market, and things are moving too quickly. This is particularly true in security, but it’s certainly not limited to that area.
Following my previous blog post (which you can read here), I’m continuing to look at marketing and lead-generation activities for small MSPs. Here are my remaining tips on how to effectively market when you are an MSP of one.
I’m probably dating myself, but I used to love the television show The A-Team when I was little. Every week, the team would be put into the middle of a problem and work together to overcome some challenge. Plus, they had Mr. T and a really cool van.
The channel has spoken! A total of 7,000 MSPs, VARs, resellers, and distributors voted in 13 vendor categories at this year's ICT Channel Awards, choosing NinjaOne (formerly NinjaRMM) as the #1 MSP software. "We are very proud to have achieved first place in the MSP category at the ICT Channel Awards," says André Schindler, General Manager EMEA at NinjaOne.
With the end of another year, and a bright, shiny new year just ahead, many businesses take stock to reflect on their accomplishments and what they still need to do. In this vein, I have been getting quite a few questions lately about marketing and lead generation—specifically, how to conduct marketing when the MSP is small, without a lot of time or money to devote to such an initiative.
With news breaking re: Log4Shell (CVE-2021-44228) and exploitation attempts becoming widespread, MSPs and IT teams have been working nonstop to scope their exposure, scan for potential IoCs, apply mitigations, and patch.
NinjaOne released our custom field functionality in 2021, adding a new level of flexibility, customization, and automation power to our platform. Custom fields are an advanced feature that requires set up to use, but once you start, the power and flexibility of this feature is almost limitless. In part one of this guide, we’ll walk you through two powerful use cases for custom fields in NinjaOne.
Imagine the scenario: you get an urgent call from one of your customers. All her files seem to be corrupted. And then there’s that email demanding payment via Bitcoin for restoration. She needs your immediate help to get her business up and running. Later on, she’ll demand to know how you let her business be vulnerable to this attack. You had installed firewalls, required strong passwords, and conducted email phishing drills—and still your customer was attacked.