In my previous Link Analysis blogs, "Visual Link Analysis with Splunk: Part 1 - Data Reduction" and "Visual Link Analysis with Splunk: Part 2 - The Visual Part," I used techniques that work well when we have a controlled data set. However, as we know, real data can be messy. When analyzing links in fraud data, the data can be very noisy. Let’s say we want to use IP addresses for link analysis in the Splunk platform. It is not unusual for two people to share an IP address.

Among the many topics that a tech founder CEO can write about in a blog, I always feel that fundraising announcements are the least glorious especially when compared to announcing great achievements such as business growth, new products, or meaningful partnerships. However, funding is a moment when others take notice, it’s a major milestone for the team and an acknowledgement from the market that what we’re building is needed and in-demand.