Black Friday and Cyber Monday Performance 2020
The year 2020 has disrupted every norm in our lives and redefined how the world functions. The pandemic has been a real test of the internet’s true power with everything shifting online – companies shifted to a remote workforce, meetings and conferences went virtual and retailers were forced to quickly ramp up their online presence to stay strong in the market. The tech industry has had to fast-track digital transformation to maintain a level of normality and to keep businesses running.