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Your search application is more powerful than you realize. With these features, you can harness search data to build a better customer experience. What’s the top thing customers want when purchasing online? It’s ease. Experiencing friction for even a fraction of a second may send a shopper to a competitor’s site. It may also mean they don’t return to your site the next time they’re looking to purchase.

For online storefronts, there’s a fine line between a converted sale and a lost opportunity. The slightest overlooked detail on an ecommerce site can lead to customers quickly clicking elsewhere. The key to retaining site visitors and driving clicks that lead to sales lies in the technology behind the customer experience — specifically, search.

When it comes to delivering exceptional results to customers, having an understanding of all the tools at your disposal will give you a leg up. Especially in these uncertain economic times, this is even more important as companies look to gain any advantage possible. Being able to convert browsers into buyers and customers for life by providing the best customer experience will truly usher in this advantage.

Elastic App Search allows developers to bring the power of Elasticsearch to mobile apps in a pretuned search experience. When parsing body text, the App Search crawler extracts all the content from the specified website and spreads it in fields depending on the HTML tags it finds. Text within title tags are assumed as title field, anchor tags are parsed as links, and body is parsed as one giant field with everything else.

The Elastic Enterprise Search team is working on an exciting new project: Elastic Enterprise Search Connectors framework. It appeared in version 8.2 as a Technical Preview, and it has been significantly expanded in 8.3. Elastic Enterprise Search, and specifically Workplace Search, is a solution that helps harness the power of Elasticsearch to search over company documents.

You can transform your search box into your sales rep—when you have the right tools. An impactful customer experience that drives purchases and loyalty isn't just about delivering what a customer says they want — it's about predicting and proactively serving up what they need. We might be able to imagine this work in a store with salespeople. But as organizations scale and customer interactions happen across digital and in-person mediums, their data grows.