The AppD Approach: Increasing Mobile Engagement with Business iQ
With 2.3 billion smartphone users worldwide, enterprises can’t afford to ignore the mobile channel. Last year, $2 billion of Black Friday’s total sales of $5.03 billion were spent on mobile devices. And mobile isn’t just about shopping. People are now spending equal amounts of time on mobile devices and desktop computers. Flurry Insights pegs the average time that people devote to mobile devices at 5 hours a day.