The Digital Experience Trap: Are Companies Going Pro With Amateur Tools?
Recently, I’ve been thinking a lot about the relationship between world-class athletes and world-class IT systems. At first glance, it seems like there’d be little to compare, but there’s an interesting relationship between preparation and performance both these worlds share. During the Olympics, we see people cover 100 metres in under 10 seconds, cut through a pool in a minute, and stick landings with precision.