How the NBA is creating the future of employee experience
For the past 75 years, the National Basketball Association (NBA) and Women’s National Basketball Association (WNBA) have delivered best-in-class experiences to fans. From e-sports to virtual reality, the league has pioneered new ways to connect fans to the game they love. Now, with ServiceNow, the NBA and WNBA are taking their top-notch experiences from the basketball court to the corporate office.