It just takes one click on your website for your customers to decide whether to abandon your site or become regular customers. What do you think this decision is based on?

Picture this: you're scrolling through your social media feed and come across a jaw-dropping outfit from your favorite influencer. Within hours, similar looks are everywhere - TikTok, Instagram stories, Pinterest boards, and even in online stores. This instant global visibility is a perfect example of how digital platforms are reshaping fashion. Gone are the days when the runway or fashion magazines dictated trends. Today, social media is the new fashion powerhouse. These platforms have turned scrolling into a major influence on what we wear, how we shop, and even how we define our style.