Software has eaten the world and every company today is a software company. This is because every company today is more and more serving its customers digitally. That service can be a spectrum, such as offering traditional physical products and services through digital channels on one end to offering entirely new digital products on the other end. Regardless of where on the spectrum a company is, it does not change the fact that its primary interface with its customers has become its software.

Every year, more and more website traffic is mobile-driven. Statistically speaking, you’re far more likely to be reading this article now on a mobile device rather than on desktop. Indeed, mobile usage goes far beyond website traffic, as virtually every action we take in modern life, from ordering a takeaway to sharing a photo with friends, takes place on a mobile device.

Machine Learning (ML) algorithms are designed to automatically build mathematical models using sample data to make decisions. Rather than use specific instructions, they rely on patterns and inference instead. And the business applications abound. In recent years, companies such Google and Facebook have found ways to use ML to utilize the massive amounts of data they have for more profit.

Ok, not completely true. I also use Stripe, Github, AWS, Heroku, Ghost, AppOptics, Intercom and Mailchimp. And some bookkeeping and tax tools. Don't forget the code editors! But! When I plan my day, I spend most of my time in Trello and Apple's stock Reminders app. I also use Numbers once a week or so. This post is turning out to be click bait. Read on, it's really not. In former jobs I went through probably every project management and productivity tool out there.

Recently I pushed a long overdue feature for Checkly: SSL for customers' public dashboards. This was kinda, sort of, totally missing when I launched and many customers asked for it. Setting up free SSL turned out to be fairly smooth because of Most principles explained here are totally transferable to whatever stack you are using. There are some pretty important gotcha's though, so let's dive in. Customers of Checkly can create public dashboards and host them on a custom domain.