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I joined incident.io recently to lead Sales, after having set up my own company. In both startups, one of the first questions I’ve landed on was: “What sales tools should we use as we scale?”. In this post, I’ll walk through our sales stack, and by extension, what I think most B2B SaaS startups can get away using when they have less than ~100 employees.
Automation in the enterprise is nothing new. Engineers have been working with automation tools and frameworks for decades. From configuration management tools, to continuous integration and delivery pipelines to cloud formation, you name it—automation is part of the fabric of nearly any technology use case in the business landscape. If the previous statement is true, then why does automation still seem to pair with so much manual work?
Imagine this: you're in the middle of an important presentation when all of a sudden your video feed starts to stutter. You hear other people speaking, but their words are choppy. A message comes through Slack from one of your co-workers: "I think your connection cut out." You scramble to try different solutions—restarting your videoconferencing application, checking your Internet connection, switching to your phone—but ultimately, your presentation gets cut short.