Psst, hey pal, would you like to buy a time machine? I am not talking about some H.G. Wells monstrosity where you somehow end up being chased by dinosaurs or become your own grandparent. But a time machine for your observability data. License costs and tool performance often keep organizations from ingesting all their data or require them to limit data retention time. Security incidents are often discovered long after these retention times are exhausted or require data that was never ingested.

Information Technology Operations Analytics (ITOA) is an analytics technology that uses datasets generated by IT systems to improve their efficiency and effectiveness as part of the practice known as IT operations management (ITOM). The primary goal of ITOA is to make IT operations more effective, efficient, faster and more proactive through the use of an organization’s own machine data.

The success of businesses like Zoom, DropBox, and Slack demonstrates the power of product-led growth (PLG) as a strategy for scaling software companies in 2023. Central to this approach is event analytics, the practice of analyzing event data from a software product to unlock data-driven insights. Companies following a PLG strategy (“PLG companies”) use this data to inform product development decisions to enhance user experiences and drive revenue.

In the highly competitive IT industry, staying ahead of the curve is crucial for success. As IT companies strive to meet the evolving needs of their customers, they are discovering that providing embedded services and comprehensive training can significantly enhance their sales efforts. The importance of having services is discussed in this Harvard Business Review article.

Whenever an event occurs on your Windows machine, the operating system records an event log that includes details about the nature of the event (e.g., critical runtime error) or security identifiers (for audit events). Windows event logs not only record system and application activity but also user actions and background processes, making them an invaluable tool for monitoring the security and health of your systems.

Observability is essential for maintaining the performance and reliability of modern software systems. However, the cost associated with attaining and extending observability can quickly escalate in ways that may not even seem apparent at first. We hear from many organizations struggling to tamp down the costs of observability at a time when every dollar spent on technology is scrutinized.