Is There Such a Thing as Good Friction in UX?
If you’ve ever worked on a digital product—or just used one—you’ve probably heard this advice a million times: reduce friction. Make things fast. Make them seamless. Remove anything that slows users down. That’s solid advice. No one wants to fill out a form with 20 fields just to sign up for an app. Nobody enjoys a checkout process that feels like solving a puzzle. But here’s the thing: sometimes friction is actually a good thing.