From navigating the latest big announcements from Microsoft to finding ways to attract top technicians and avoid "the great resignation," find out what topics and tips MSPs gravitated toward most.

The MSP sector currently finds itself in a difficult situation: While the industry is growing, many are finding it increasingly hard to hire skilled techs quickly enough to fill their increasing knowledge gaps. We frequently hear from our partners that there just aren’t enough skilled techs in the market, and things are moving too quickly. This is particularly true in security, but it’s certainly not limited to that area.

Following my previous blog post (which you can read here), I’m continuing to look at marketing and lead-generation activities for small MSPs. Here are my remaining tips on how to effectively market when you are an MSP of one.

I’m probably dating myself, but I used to love the television show The A-Team when I was little. Every week, the team would be put into the middle of a problem and work together to overcome some challenge. Plus, they had Mr. T and a really cool van.

The channel has spoken! A total of 7,000 MSPs, VARs, resellers, and distributors voted in 13 vendor categories at this year's ICT Channel Awards, choosing NinjaOne (formerly NinjaRMM) as the #1 MSP software. "We are very proud to have achieved first place in the MSP category at the ICT Channel Awards," says André Schindler, General Manager EMEA at NinjaOne.

With the end of another year, and a bright, shiny new year just ahead, many businesses take stock to reflect on their accomplishments and what they still need to do. In this vein, I have been getting quite a few questions lately about marketing and lead generation—specifically, how to conduct marketing when the MSP is small, without a lot of time or money to devote to such an initiative.