Your online reputation is more than just what people say about you on the internet. It shapes the way customers, partners, and even future employees see your business. Ignoring it can cost more than you think. Whether you're a small local shop or a multinational company, your online presence can make or break you. Think about it. When was the last time you made a purchase without looking at reviews or checking the company's reputation? Studies show that 91% of consumers read online reviews before making a decision. If they come across negative feedback, most will simply choose a competitor.