Personas Are Not Just For Marketing
“The business does not exist for IT. IT exists for the business”, said David Paul, Director of IT at TRC, a Nexthink customer, during the recently wrapped up Experience Everywhere virtual conference. David seems to be stating the obvious. Indeed, this is something CIOs and IT leaders have always understood. But the lower into the IT rank and file you go, this sense of existential purpose often becomes forgotten in the daily hustle and bustle.