The Future of Customer Experience: How can Agentic AI reverse declining CX trends?
The state of customer experience (CX) in the United States has reached a critical juncture. Findings from Forrester's 2024 US Customer Experience Index (CX Index) revealed a concerning trend: a significant decline in overall CX quality, marking the third consecutive year of deterioration. CX quality has reached an all-time low since 2016, with nearly 40% of brands experiencing a decline.