In our previous blog post, we discussed how intelligent root-cause analysis and remediation capabilities provide faster mean time to resolution using readily accessible contextual data collected from different sources. This was reinforced by The Forrester Wave™: Intelligent Application and Service Monitoring, Q2 2019, as they acknowledged the importance of having robust tools for measuring digital customer experience (CX).

Real User Monitoring, or RUM, is a type of monitoring technology for digital businesses that analyzes customers’ digital experiences by looking at exactly how online visitors are interacting with a website or application, analyzing everything from page load events to AJAX requests to frontend application crashes. The most commonly known example of RUM would be Google Analytics, or GA, which tracks certain spectrums of the interaction between your user and your website or webapp.

One of my biggest issues with the display of performance data in digital experience monitoring is using the “average” as the main value. Averages are of course useful in certain scenarios but when it comes to real user interactions on your website, averages are really unreliable.

More than likely you’re here because you’ve made the leap or are thinking of making the leap in investing in a Real Monitoring Solution. Congrats. You’re one step closer to having the power of user metrics working in your favor. Real User Monitoring is a way for your users to communicate with you how satisfied they were when they interacted with your website or webapp, so how can you be sure you’re listening correctly?

RUM and APM are two important acronyms to know if you work in software development or DevOps today. Moreover, not only is it important to be able to define RUM and APM — It’s also critical to understand the similarities and differences between each type of software monitoring process.

Exoprise has long dedicated itself to excellence when it comes to synthetic (active) monitoring for cloud services like Office 365. But sometimes customers want to monitor an application that we might not support, a custom in-house application, or they want to get the perspective of an end-user that is on the road or telecommuting. That’s where our new Service Watch can come in handy.

When you spend a long time building an app or website just to have users complain about latency issues, it sucks. You don’t know where the problem lies, nor do you know the environment in which it occurred. So it gets ignored, and performance issues keep lingering. This not only wreaks havoc on the end users, but your bottom line suffers as well.

If you’re looking to learn the differences between Real User Monitoring (RUM) and synthetic monitoring, keep reading. We’ve outlined 11 key differences, but maybe we should say 11 key ways the two complement each other.