The curious case of Marriott and the untold impact of web performance on revenue
In a world where attention spans are shorter than a TikTok, the last thing a company needs is a sluggish website. 53% of people will leave a mobile page if it takes longer than 3 seconds to load. Yet, despite this, many businesses—hotels included—are still sleeping on the importance of web performance. Marriott, one of the biggest names in hospitality, might just be learning this lesson the hard way. Could their lagging website be contributing to their recent stock stumble?