Browser automation refers to the process of automating the control of a web browser to perform tasks such as interacting with websites, filling out forms, and most importantly, extracting data. This article serves as a guide for those starting with browser automation, highlighting its components, the advantages of using cloud-based browsers, and the challenges that modern web security poses.

Customers often refer to your brand using variations of your name, specific products, and hashtags, rather than just your official handle. Tracking these mentions across numerous conversations on multiple social channels can be incredibly time-consuming. However, effectively leveraging social media requires managing these mentions. If you find yourself spending more time on complex manual searches for brand mentions than engaging with customers, you need a social media monitoring strategy.