What Is Multivariate Testing? A Guide to Experimenting With Multiple Elements
A/B testing is great — but what if you want to optimize more than one thing at a time? That’s where multivariate testing (MVT) comes in. In this video, we break down how MVT works, why it gives you deeper insights than A/B testing, and how you can use it to test multiple page or app elements at once. You’ll learn how to run multivariate tests, when to use them over A/B tests, and how Harness makes this seamless inside your CI/CD pipeline.