It’s always a fear of the unknown that seems to sideline us, right? We don’t know what to expect, so we start devising all these worst-case scenarios in our head. By the time our minds are done mapping out all these scenarios, we’ve come to believe that whatever we were thinking about doing “isn’t worth the risk.” In business, it’s this fear that stifles innovation, progress, improvement, digital transformation…whatever you want to call it. Not budget.