Backlinks still move the SEO needle
Despite algorithm shifts, Google's core trust signals continue to reward high-quality, relevant links. But outreach is slow, scaling is painful, and most marketers would rather not send 300 cold emails just to land one backlink. That's where AI steps in. Over the past 60 days, I tested a range of AI-powered link building platforms. Some promise end-to-end automation. Others assist with research, personalization, or prospecting. Each tool brings a unique strength - and yes, a few surprises.