Pets.com was an online pet supply retailer founded in 1998, during the dot-com craze. In February 2000, it raised $83 million to go public based mainly on metrics like user acquisition, website traffic, and brand recognition. However, the profit margins were minimal and the marketing costs exorbitant, which led Pets.com to file for bankruptcy nine months after its IPO. The industry now recognizes these metrics as vanity metrics.

We're excited to share a significant improvement to our Jira integration aimed at enhancing your incident management workflow. With our latest update, you can now seamlessly sync notes between Jira tickets and Squadcast incidents. This bidirectional sync ensures that any comment added in one platform automatically appears in the other.

Why should you monitor your third-party Cloud and SaaS vendors if you are in SRE/Ops? As part of an SRE team, your primary responsibility is ensuring the reliability of your applications. What makes you responsible for monitoring services that you don't even manage? Third-party services are just like yours - with SLAs. And outages happen, affecting you as well as many others who depend on them.

What if your have already implemented tracing but lacks robust metrics capabilities? Enter SpanConnector: a tool that bridges this gap by converting trace data into actionable metrics. This post details the workings of SpanConnector, providing a guide on its configuration and implementation.

Shubham Srivastava from our team had the pleasure of meeting Andreas Grabner at KubeCon + CloudNativeCon Europe earlier this year. Andreas wears many hats in his daily work, primarily serving as a DevOps Activist at Dynatrace, where he has dedicated over 16 years to shape the Observability solutions we see today. He is also a Developer Advocate at Keptn – helping teams automate and orchestrate their deployments end-to-end and plays an active role as an Ambassador in the CNCF community.

The software monitoring world is broken because of a TSDB. We deserve a TSDW.

82% of organizations plan to increase their use of Service Level Objectives (SLOs), with 95% reporting that SLO adoption drives better business decisions, according to the Nobl9 2023 State of SLOs report. The traditional manual management of SLOs often results in inefficiencies and human errors, hindering productivity. Automating SLO management transforms these processes, enhancing accuracy and operational efficiency.

Squadcast shines bright this summer, securing an impressive 38 badges across 95 reports, showcasing our IT Alerting and Incident Management leadership.

How to handle whitespaces in the OTLP Headers with Python Otel SDK.

Recognizing the difference between major and critical incidents is essential for IT operations, as downtime can result in significant financial losses for businesses. Gartner highlights that effective incident management can cut downtime by as much as 40% . Major incidents disrupt business operations but are typically confined to specific systems or processes.