How to centralize thousands of data sources with Grafana: Inside Adform's observability system
Over the course of two decades, Adform grew from a dream between friends huddled in a basement to a leading advertising tech platform powering more than 25,000 clients worldwide. Success brought external accolades, but it also created the need for internal innovation to support the company’s continued growth. In 2018, Adform was still operating in startup mode, which meant developers and teams cherry-picked the tools that worked best for them.