The Evolution of Digital Adoption: Insights from Gartner's 2025 Market Guide
The 2025 Market Guide for Digital Adoption Platforms (DAPs) marks an important point in the evolution of the category. Digital adoption has matured from a supporting role into a central part of enterprise strategy. Organizations are no longer asking if they need a DAP—they’re asking which one. In this latest research, Gartner establishes DAPs as essential to business transformation, efficiency, and employee experience. The takeaway is clear: digital adoption is no longer optional.