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Job searching used to be a loose collection of tasks: a few bookmarked roles, a resume file named "final_FINAL," and a handful of half-finished applications spread across tabs. Now, it's starting to look more like an actual workflow-one with inputs, outputs, checkpoints, and iteration. That shift is partly driven by AI tools that help candidates move from "I should apply" to "application sent" with fewer dropped steps. Platforms like ResumeCoach are part of that wider trend: not just creating documents, but helping people build a repeatable process they can run again and again.

For Australian founders building a B2B SaaS product, choosing the right market can be as important as deciding what to build. A horizontal SaaS product serves businesses across different industries, while vertical SaaS focuses on one industry or clearly defined customer group. The difference affects product scope, customer acquisition, competition, and long-term growth. A broad market may offer more potential customers, but a focused market can make it easier to understand customer needs and build a product around a specific workflow.