Currently, the world generates an unprecedented amount of data. Research shows that the world generated more data in the last two years than the amount of data produced in the history of the human race. The most critical part of this entails analyzing the generated data and observing trends. It's at this point where tools like Scout APM, Datadog, and AppDynamics become crucial. Working with an unprecedented amount of data means tackling millions/thousands of distinct data points.

Can you imagine trying to keep track of all your prospect- and customer-related activities on a spreadsheet? What about ye olde days of rolodexes (do people still remember what those are?!)? Thank goodness for Salesforce, the Customer Relationship Management (CRM) solution that revolutionized sales, marketing, and customer care - and how we interact with customers in general. Salesforce is a critical component for many businesses.

What will the future of observability look like? Four core capabilities will be foundational to the next generation of solutions.

We are proud to announce the preview release of the Elastic APM iOS agent! This release is intended to elicit feedback from the community, while providing some initial functionality within the Elastic Observability stack and is not intended for production use. Now is your chance to influence the direction of this new iOS agent and let us know what you think on our discussion forum. If you find an issue, or would like to contribute yourself, visit the GitHub repository.

To realize the full potential of APM, many customers are migrating from their existing APM 10.7 clusters to DX APM. In addition, they continue to onboard new applications for monitoring. These efforts require a series of steps, including the configuration of experience views, universes, and DX Operational Intelligence services.

Exciting key changes to our Global Partner Program will help our partners fully exploit the potential of full-stack observability with business context.

We're excited to help our customers further leverage the benefits of OpenTelemetry via integration with AWS Distro for OpenTelemetry (ADOT) for traces 1.0.