How Customer Data Models for B2B2C improve customer service
Sharath Lagisetty, senior principal product manager for Customer Workflows at ServiceNow, co-authored this blog. As companies engage with different customers and partners via digital channels, it’s critical to establish a rich understanding of each entity and their relationships, both to the company and to each other. The latest release of ServiceNow® Customer Service Management extends Customer Data Models to support multilevel relationships.