Operations | Monitoring | ITSM | DevOps | Cloud

At PagerDuty, we believe operational excellence and social impact are inseparable. As AI rapidly transforms how nonprofits operate, our AI and agentic technology empower mission-driven teams to automate complexity and focus their limited resources on what matters most: delivering reliable services that create meaningful impact at scale.

IncidentHub tracked 48000 SaaS and Cloud outages in 2025. The average organization depends on 100+ SaaS apps, making third-party vendor monitoring a crucial aspect of risk management and business continuity for almost all modern organizations. Better SaaS outage alerting is about monitoring the right parts of your third-party services, and routing alerts to the right people at the right time.

When incidents happen, they rarely stay contained. Customers, partners, and internal stakeholders are often affected – but too often, they’re informed late or not at all. In critical situations, that lack of communication can quickly turn into real business risk. With our latest SIGNL4 release, we’re changing that.

Yet status pages are not enough for modern incident communication. In incident response, the conversation has traditionally centered on speed and resolution – how quickly teams can detect, escalate, and fix issues. But in practice, incidents don’t exist in a vacuum. They ripple outward, affecting customers, executives, partners, compliance teams, and even public perception. That broader circle – the stakeholders – is often underserved by conventional tooling.

Every enterprise IT leader facing the spiraling complexity of modern IT environments has a version of the same conversation. How can we manage the increasing complexity of more services, more dependencies, and more layers of observability and monitoring? Their answer would add headcount to the NOC, sign another Global System Integrator contract, and buy your organization another year.

Runbooks are rarely missing because teams don't value them. They're usually missing because incident response, follow-up, and platform work compete for the same limited time. By the time an issue is resolved, the knowledge is fresh, but the window to document it is already closing. That gap creates familiar failure modes: over-reliance on senior engineers, slower handoffs, and less confidence for whoever is on call next.

We’ve all seen scenes in Grey’s Anatomy where a Code Silver or a Code Purple is announced, and suddenly everyone is seeking cover or springing into action. But how are these critical alerts actually communicated inside hospitals? Behind the scenes, mass notification systems power the rapid, coordinated delivery of these codes, ensuring patients, staff and the larger community are made aware of the situation to keep them safe.

When a critical incident or emergency strikes, businesses rely on well-defined incident response procedures to accelerate remediation. Incident response teams are on standby, and each responder understands their role in restoring services and minimizing customer impact. However, organizations often overlook an equally critical requirement: real-time communication with all stakeholders during incidents. This is not just an operational gap, it is increasingly a compliance and risk management requirement.