ChatGPT captured our collective imagination when it burst into the mainstream last year, setting off a hype cycle that hasn’t abated. The enterprise is where generative AI (GenAI) will become more than tech’s newest shiny object. GenAI is transforming the way we work, unlocking new efficiencies, driving productivity, and creating employee and customer experiences we never could have imagined. ServiceNow is at the forefront of this transformation.

Perhaps the most defining trends of the 2020s so far have been abrupt change and mixed signals. IT spending is no different. A mere 3 years ago, COVID-19 swept the globe and thought leaders were calling for the start of a “new normal” and predicted that life on Earth would never be the same – and a major component of that change would be a move to remote-first and digital-everything.

I’m excited to announce that ServiceNow has been named a Leader in the Forrester Wave™: Digital Process Automation Software, Q4 2023. We credit this acknowledgement to our performance and strategy in governance, end-to-end orchestration, and AI. Additionally, we believe this recognition is made possible by the unwavering support of our customers, their innovative use of the Now Platform, and their valuable feedback shared with analysts.

The shift of the Information Technology Infrastructure Library (ITIL) 4 from process to value helps IT service management (ITSM) service providers demonstrate business value and adapt to change so they can meet business needs and customer expectations and thrive in an ever-changing technology landscape. However, in the face of an increasingly complex digital business environment, managing the diverse components of IT service operations can be challenging.