From Strategy to Execution: A Conversation with Steven Macdonald, Founder of OKRs Tool
As organisations grow, the difficulty rarely lies in defining ambition. Most leadership teams are clear on where they want to go. The challenge is sustaining alignment once execution pressure increases and complexity multiplies. Steven Macdonald, founder of OKRs Tool, has worked closely with growing teams to implement Objectives and Key Results (OKRs) as an operational discipline rather than a planning ritual.